Power of a Brand Name

It occurred to me today as I looked out of my office window that the UPS delivery truck pulling up outside was the exact image of the ones I was used to in the UK.

How did they do that? And perhaps more importantly -WHY? I mean why go to the expense of shipping or having made up the same vehicle on either side of the pond? The only explanation I could see was company Branding.

I remember when old Bernie turned up in his crumpled brown uniform (and occasionally crumpled brown van!) To collect our odd couriered packages when I was at Wilkinsons Tea & Coffee merchants. Sorry Bernie but it amused me that UPS had gone to all that effort to keep its image intact here and in the UK and then obviously couldn't spend the cash keeping the vans pristine over there....

No this is not gonna be another plug for my current crusade on Parking Sensors. This Blog is personal and eclectic! (Go look that up if ya need to!) Still you have to see the irony. Same vehicles - same dents!